Cereals 2026 is Coming to Diddly Squat

If you've visited the farm shop — or watched the show — you'll know that we don't really do things the conventional way here at Diddly Squat. Normal farms sell honey. We sell Bee Juice. And there is, as it turns out, a rather important distinction. Bee Juice is honey, yes. But it's our honey. Made by our bees. On our farm, in the Cotswolds. And if our bees can’t keep up they have some wonderful Cotswold Friend’s to help along the way. If you've ever wondered how it goes from hive to jar — and what happens to Jeremy along the way — then read on. It Started With the Bees Back in Season 1, Jeremy decided that Diddly Squat needed bees. Not because he had a burning passion for apiculture — more because Britain's insect population was declining and it seemed like the right thing to do for the farm's wildflower regen field.  In came Viktor, the Ukrainian beekeeper who became an unlikely hero of the early series, setting up the hives and introducing Jeremy to the realities of living alongside 250,000 stinging insects. The bees, for their part, did not take to Jeremy. At all. He has described the full beekeeper suit as providing essentially no protection whatsoever. One bee, having identified a gap between his Wellington boot and his trouser leg, crawled the entire length of his leg before delivering its verdict somewhere deeply personal. Jeremy's response — delivered on camera, to the visible discomfort of the entire film crew — involved Wasp-Eze and a total absence of dignity. How the Bee Juice Is Made For all the chaos surrounding the bees themselves, the honey that comes from Diddly Squat and our surrounding neighbours is the real thing — pure, raw, and entirely Cotswold in character. The process begins in the hives, where the bees forage across the farm's wildflower fields and hedgerows, returning to build honeycomb filled with nectar. Once the comb is ready, it's harvested and brought in for extraction. Jeremy's first attempt at this involved a spinner, enthusiastic operating technique, and — inevitably — some structural damage to the comb. The honey came out regardless, collected into jars and taken straight to the farm shop. The beeswax left over from the process didn't go to waste either: it ended up being repurposed into candles, the labelling of which Lisa objected to and Jeremy defended, which is a dynamic that will be familiar to anyone who watches the show. The result is a thick, well-set honey that doesn't do what supermarket honey does — it holds its texture, doesn't crystallise into grainy sludge, and tastes, as one customer put it, like the most delicious honey they've ever had. The bees, despite everything, do exceptional work. And Then There's the Whisky Because at Diddly Squat, no good ingredient goes without being turned into something you can also drink. The Bee Juice Whisky is exactly what it sounds like: a very fine Scottish whisky, blended with Diddly Squat's Bee Juice honey. The result is something that sits somewhere between a whisky and a whisky liqueur — smoother and softer than a straight dram, with the honey rounding off any harshness and lending a warmth that makes it particularly well suited to a cold winter evening in front of a fire. It's also rather good as a hot toddy with lemon juice, should you need something medicinal. Or something that feels medicinal. The distinction is yours to make. And if whisky isn't your thing, there's also the Bee Juice Rum — a premium rum blended with the same Diddly Squat honey, carrying floral notes and a natural earthiness. Excellent neat, poured over a pudding, or stirred into something more ambitious. It has the same warmth as the whisky, but with its own character entirely. The Full Bee Juice Range The honey didn't stop at a jar and a couple of spirits. The Bee Juice name has since expanded into a proper little lineup: Bee Juice Honey — 350g jar, comes with a honey dipper. The original and still the best. Bee Juice Whisky — Scottish whisky blended with Diddly Squat honey. 4.4 out of 5 from nearly 90 reviews, which is more than can be said for some of Jeremy's other ventures. Bee Juice Rum — honey-infused premium rum. Smooth, versatile, and dangerously easy to keep pouring. Honey Soap — because why not. All of it starts in the same place: the Cotswolds, tended by bees that have no respect for personal space, no appreciation for protective clothing, and an unerring ability to find the gap between a Wellington boot and a trouser leg. Where to Get It The full Bee Juice range is available in the Diddly Squat Farm Shop in Chadlington, and much of it is also available online at diddlysquatfarmshop.com.